Cooke Components Ltd – Distributing quality brands with unique products and leading margins. We keep flexibility at the core of our operations & work with the whole market spectrum from mobile mechanics to national retailers.

Founded in 2009 we started life as a trading company – importing and distributing major brand components from overstocks and assisting bicycle brands to clear down excess inventory efficiently. This element of the business is still growing today and our quality control & packing processes allow us to handle large volumes of stock whilst minimising re-packing and handling times for our customers.

VEL is our “house-brand” with design and development handled in-house. The main driver behind the development of VEL was “ownership” – As a brand controlled only by ourselves we are able to invest long-term and break away from some of the pitfalls of third-party distribution. VEL offers high-quality accessories and components with not only great margin but also “achievable” margin – an increasingly important distinction.

We aim to be the most “accessible” distributor, supplying those who qualify for a trade account whether that business is in the form of a mobile mechanic or a multi-national retailer. The ethos extends to all aspects of our operations where we strive to offer an efficient service without complex structures.