Cooke Components Ltd – Distributing quality brands with unique products and leading margins. We keep flexibility at the core of our operations & work with the whole market spectrum from mobile mechanics to national retailers.

Founded in 2009 we started life as a trading company – importing and distributing major brand components from overstocks and assisting bicycle brands to clear down excess inventory efficiently. This element of the business is still growing today and our quality control & packing processes allow us to handle large volumes of stock whilst minimising re-packing and delivery errors for our customers.

2013 – Introduction of our house-brand VEL for high-quality accessories with market-leading margins.

2014 – Addition of UK & ROI distribution for Veltec Wheels offering competitive price-points and leading quality & support. Introduction of our B2B platform for dealers.

2016 – Expansion of our dealer network into Europe and South Africa. Addition of Supacaz to our portfolio – a brand at the leading edge of the bar-tape and grips market with market leading range of colours and designs. Support of the Morvelo Basso Racing Team begins – Riding Veltec, Vel & Supacaz Products.

2017 – Exciting new brands on board – Vredestein Tyres, Joes No Flats, Ride Air & SunRace – Offering great new products to our dealer-base, each with a unique proposition in the market and leading support.