About

Cooke Components Ltd specialises in the trading, import & export of high-quality bicycles, components and accessories. We have a diverse base of worldwide B2B customers encompassing wholesalers, mobile mechanics, retailers, retail chains & online stores.

Our streamlined and efficient supply chain enables us to offer market-leading prices on many major brands & an ever changing stock means something interesting is always around the corner!

Company History

2009 – Cooke Components begins life as a UK-based agent for a number of large EU trading companies – Quickly developing the UK customer base.


2012 – Cooke Components Ltd is formed along with the introduction of our own UK warehouse to facilitate UK direct shipments.


2013 – The launch of our own accessory label – VEL. Purchasing directly from Asia with the intention of offering improved dealer margins on high-quality accessories.

We made our move to a second, larger warehouse in nearby Basingstoke, Hampshire.


2014 – Our first launch into brand distribution – We became the UK distributor for Veltec Wheels of Germany.

Another warehouse move to a larger premises located in Bramley, Hampshire to facilitate the increased stock holding.


2016 – More brands added and many new VEL products launched! – Supacaz, Elvedes & Ride-Air brands are added for UK distribution.

In this year we also launched our first B2B portal for dealers to place orders for all brands & trading stocks.


2017 – Two more brands added to our portfolio – Vredestein Tyres & Joes-No-Flats.


2018 – A big change in direction for the business after a strategic review of the market conditions and rapid changes to distribution models across the industry.

We decided to carry out a phased withdrawal from regular distribution to allow us to focus again on the trading element of the business.

The end of 2018 saw the sale of the VEL brand to Sigma Sports – A great business to continue the development of the brand well into the future.